MBA Luxury Brand Management

General

Test Preparation

Discover various courses to make sure you are best prepared for your tests, to get the top grades you are able to.

Student Loans

Discover various options for student loans and financing to help you support your studies.

Introduction

The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career. The design of the programme will help students gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarised. There is a strong emphasis throughout the programme on the collection and analysis of data to support complex decision-making. Students will develop the analytical skills necessary to examine a wide range of issues affecting the luxury sector and the ability to construct creative solutions. Active experiential learning will enable students to develop strategic thinking, leadership, interpersonal and group skills and a deeper entrepreneurial outlook. Problem-solving capabilities will also be cultivated through case studies, business games and live briefs project, created in partnership with leading luxury organisations. Luxury brands will continue to succeed through the key elements of authenticity, exclusivity and craftsmanship, but today these need to be balanced with 24/7 access and immediacy and reflect advancements in digital technologies and the increasing power of the consumer. The MBA Luxury Brand Management examines how luxury brands need to find innovative ways to address the classic trade-off between rarity and global expansion. Assessment Taught modules are assessed by a combination of coursework, discussion boards and online tests followed by a Dissertation and consultancy project. Programme content Creating value in the luxury sector Product and brand management for the luxury goods sector Globalisation and global citizenship Responsible leadership for the luxury sector Strategic management and marketing of luxury goods Luxury retailing and distribution management (option) Research and consultancy methods Graduate prospects The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career. Minimum entry requirements Normally either minimum of a lower second class honours degree in the business-related discipline and no requirement for work experience or minimum of a lower second class honours degree in any discipline not business-related and two years appropriate level management experience. English language requirements Academic IELTS level 6.0 (or equivalent with no element less than 5.5)

Keystone Scholarship

Discover the options our scholarship can give you.

Featured

Master of Business Administration (MBA)

Kingston University Business School

Kingston upon Thames, United Kingdom; Moscow, Russia

Featured

Part-Time Executive MBA

霍特国际商学院简介

London, United Kingdom; Cambridge, USA; Dubai, United Arab Emirates

Featured

Global One-Year MBA

霍特国际商学院简介

London, United Kingdom; Cambridge, USA; San Francisco, USA; Dubai, United Arab Emirates; Shanghai, China; New York, USA

Scholarships

Discover scholarships to support your studies at universities and colleges around the world.

Student Housing

Discover various options for student accommodation all over the world.

British School of Fashion

The British School of Fashion is an innovative academic hub developed by Glasgow Caledonian University (GCU) to create and disseminate strategic fashion business insight through its provision of leadi ... Read More

London

Ask a Question

General Information

Can you send me more information about this program?

Program Dates

When is the application deadline for this program?

What is the start date for this program?

Tuition & Fees

How much does this program cost?

Can I pay for this program in installments?

Program Type & Duration

Is this program available online?

What is the duration of this program?

Is this program offered part-time or full-time?

Study Place

Where is this school located?

Where is the campus located?

Funding

What other funding options do you have for this program?

How to Apply

What documents are required to apply to this program?

What is the admission process for this program?

Language

In what language is this program taught?

Recent Searches

Most Popular

Most Popular

Locations

MBA Luxury Brand Management

General

Test Preparation

Student Loans

Keystone Scholarship

Scholarships

Student Housing

About the School

British School of Fashion

British School of Fashion

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

Other