The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career.
The design of the programme will help students gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarised.
There is a strong emphasis throughout the programme on the collection and analysis of data to support complex decision-making. Students will develop the analytical skills necessary to examine a wide range of issues affecting the luxury sector and the ability to construct creative solutions. Active experiential learning will enable students to develop strategic thinking, leadership, interpersonal and group skills and a deeper entrepreneurial outlook. Problem-solving capabilities will also be cultivated through case studies, business games and live briefs project, created in partnership with leading luxury organisations.
Luxury brands will continue to succeed through the key elements of authenticity, exclusivity and craftsmanship, but today these need to be balanced with 24/7 access and immediacy and reflect advancements in digital technologies and the increasing power of the consumer. The MBA Luxury Brand Management examines how luxury brands need to find innovative ways to address the classic trade-off between rarity and global expansion.
Assessment
Taught modules are assessed by a combination of coursework, discussion boards and online tests followed by a Dissertation and consultancy project.
Programme content
- Creating value in the luxury sector
- Product and brand management for the luxury goods sector
- Globalisation and global citizenship
- Responsible leadership for the luxury sector
- Strategic management and marketing of luxury goods
- Luxury retailing and distribution management (option)
- Research and consultancy methods
Graduate prospects
The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career.
Minimum entry requirements
Normally either
- minimum of a lower second class honours degree in the business-related discipline and no requirement for work experience
or
- minimum of a lower second class honours degree in any discipline not business-related and two years appropriate level management experience.
English language requirements
Academic IELTS level 6.0 (or equivalent with no element less than 5.5)
Program taught in:
Jan 2020