MBA Luxury Brand Management, Food, and Wine

This program teaches students to master marketing, commercial and strategic specificities of the luxury market that becomes more accessible. Thereby, this Master trains international managers in luxury brand management, and more precisely, in the fields led by French firms: Wines and Spirits, Hotel Business and Gastronomy, Fashion, Jewelry and Perfume, Art and Deco.

This program is taught primarily in English, with some seminars given in French. It welcomes participants from all over the world in two recognized cities of prestige: Paris, epicenter, and birthplace of luxury, and Bordeaux, the world capital of fine wine.


Students benefit from in-depth insights into the cultural dimensions of luxury, practical courses on different industry segments and analysis of existing and emerging consumers and markets.

Courses

LUXURY BRAND MANAGEMENT

  • Introduction to Prestige and Luxury
  • Leading Brand and Company Strategies
  • Consumer Behavior: an In-Depth Approach
  • International Marketing and Brand Management
  • Communication Strategies in a Global Environment
  • Online Luxury


CORE BUSINESS SKILLS IN THE LUXURY INDUSTRY

  • Financial Management and Strategic Planning
  • Supply Chain Management
  • Legal and Regulatory Issues
  • Organization and Human Resources Management
  • International Negotiation Strategy
  • Luxury Retail


KEY SECTORS IN THE LUXURY INDUSTRY

  • Champagne, Fine Wines, and Gastronomy
  • Luxury Hospitality
  • Fashion and Haute Couture
  • Luxury Travel and Tourism
  • Luxury Accessories
  • Art and Auctions
Program taught in:
  • English
This course is Campus based
Start Date
Sep 2019
Duration
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Full-time
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Sep 2019
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Sep 2019

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