Luxury brands communications are rapidly changing and so are changing skills required in those industries: invest in new technologies in order to improve brand experience, apply the most appropriate segmentation, and benefit from digital and social media to interact with customers.
PROGRAM OBJECTIVES
- Communicate effectively across cultures in an increasingly globalized market
- Think and build innovative communications
- Understand the essence of luxury
- Build a unique brand experience
- Interact with the customers
KEY POINTS & ADDED-VALUES
- Innovation Award (From SMBG-EDUNIVERSAL)
- 12 months MBA Program - 2 intakes: Fall / Spring
- Alternate rhythm: Internship training/Study program
- Courses in English by specialized and experienced Lecturers
- Exclusive partnerships & Company visits
- French culture & European exposure
- Strong personalized coaching
CAREER OPPORTUNITIES
- International Marketing / Communication Manager
- Global Communication Manager
- Global Media Manager
- International Account Manager
- International Market Research Manager
- International Brand Manager
- Entrepreneur
ENTRY REQUIREMENTS
- Bachelor Degree (4 years) or Master Degree (MSc, Master 1 Bac +4, Master 2 Bac +5) in the field of Management, Marketing, Communication, Law, Social Sciences, Humanities... Or 3 years professional experience in management position
- Minimum level of English language: TOEIC score of 750 points or 6 points on the IELTS (International English Language Testing System) or score of 75 on the TOEFL Ibt
Program taught in:
Last updated May 10, 2019
This course is
Campus based