MBA - International Marketing & Communication strategy with focus on luxury Industry

General

Program Description

Luxury brands communications are rapidly changing and so are changing skills required in those industries: invest in new technologies in order to improve brand experience, apply the most appropriate segmentation, and benefit from digital and social media to interact with customers.

PROGRAM OBJECTIVES

  • Communicate effectively across cultures in an increasingly globalized market
  • Think and build innovative communications
  • Understand the essence of luxury
  • Build a unique brand experience
  • Interact with the customers

KEY POINTS & ADDED-VALUES

  • Innovation Award (From SMBG-EDUNIVERSAL)
  • 12 months MBA Program - 2 intakes: Fall / Spring
  • Alternate rhythm: Internship training/Study program
  • Courses in English by specialized and experienced Lecturers
  • Exclusive partnerships & Company visits
  • French culture & European exposure
  • Strong personalized coaching

CAREER OPPORTUNITIES

  • International Marketing / Communication Manager
  • Global Communication Manager
  • Global Media Manager
  • International Account Manager
  • International Market Research Manager
  • International Brand Manager
  • Entrepreneur

ENTRY REQUIREMENTS

  • Bachelor Degree (4 years) or Master Degree (MSc, Master 1 Bac +4, Master 2 Bac +5) in the field of Management, Marketing, Communication, Law, Social Sciences, Humanities... Or 3 years professional experience in management position
  • Minimum level of English language: TOEIC score of 750 points or 6 points on the IELTS (International English Language Testing System) or score of 75 on the TOEFL Ibt
Last updated May 2019

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About the School

ESP (Ecole supérieure de Publicité) is a school for higher education in the fields of Advertising, Communication, Marketing and Management - located

ESP (Ecole supérieure de Publicité) is a school for higher education in the fields of Advertising, Communication, Marketing and Management - located Read less