MBA - International Marketing & Communication strategy with focus on luxury Industry

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Introduction

Luxury brands communications are rapidly changing and so are changing skills required in those industries: invest in new technologies in order to improve brand experience, apply the most appropriate segmentation, and benefit from digital and social media to interact with customers. PROGRAM OBJECTIVES Communicate effectively across cultures in an increasingly globalized market Think and build innovative communications Understand the essence of luxury Build a unique brand experience Interact with the customers KEY POINTS & ADDED-VALUES Innovation Award (From SMBG-EDUNIVERSAL) 12 months MBA Program - 2 intakes: Fall / Spring Alternate rhythm: Internship training/Study program Courses in English by specialized and experienced Lecturers Exclusive partnerships & Company visits French culture & European exposure Strong personalized coaching CAREER OPPORTUNITIES International Marketing / Communication Manager Global Communication Manager Global Media Manager International Account Manager International Market Research Manager International Brand Manager Entrepreneur ENTRY REQUIREMENTS Bachelor Degree (4 years) or Master Degree (MSc, Master 1 Bac +4, Master 2 Bac +5) in the field of Management, Marketing, Communication, Law, Social Sciences, Humanities... Or 3 years professional experience in management position Minimum level of English language: TOEIC score of 750 points or 6 points on the IELTS (International English Language Testing System) or score of 75 on the TOEFL Ibt

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MBA - International Marketing & Communication strategy with focus on luxury Industry

General

Test Preparation

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Scholarships

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General Information

Program Dates

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Program Type & Duration

Study Place

Funding

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