MBA - International Marketing & Communication strategy with focus on luxury Industry

Luxury brands communications are rapidly changing and so are changing skills required in those industries: invest in new technologies in order to improve brand experience, apply the most appropriate segmentation, and benefit from digital and social media to interact with customers.

PROGRAM OBJECTIVES

• Communicate effectively across cultures in an increasingly globalized market
• Think and build innovative communications
• Understand the essence of luxury
• Build a unique brand experience
• Interact with the customers

KEY POINTS & ADDED-VALUES

• Innovation Award (From SMBG-EDUNIVERSAL)
• 12 months MBA Program - 2 intakes: Fall / Spring
• Alternate rhythm: Internship training/Study program
• Courses in English by specialized and experienced Lecturers
• Exclusive partnerships & Company visits
• French culture & European exposure
• Strong personalized coaching

CAREER OPPORTUNITIES

• International Marketing / Communication Manager
• Global Communication Manager
• Global Media Manager
• International Account Manager
• International Market Research Manager
• International Brand Manager
• Entrepreneur

ENTRY REQUIREMENTS

• Bachelor Degree (4 years) or Master Degree (MSc, Master 1 Bac +4, Master 2 Bac +5) in the field of Management, Marketing, Communication, Law, Social Sciences, Humanities... Or 3 years professional experience in management position
• Minimum level of English language: TOEIC score of 750 points or 6 points on the IELTS (International English Language Testing System) or score of 75 on the TOEFL Ibt