Highlights

  • Identical award from Coventry University(cU), UK
    • Teaching and learning materials used are from Coventry University, UK
    • Coursework is moderated by the faculty members from the UK to ensure the graduate outcome quality
  • Focused on developing employability skills
    • Dedicated modules focused on building essential soft skills for better career prospects
    • Gain real work experience through INTI employer’s project
    • Professional workshop series
    • Industry engagements via employer projects
    • Guaranteed internships placement*
  • Flexible programme structure
    • 100% coursework
    • Options to complete with dissertations, internship or consulting project
  • Global exposure via option to transfer to Coventry University London campus for degree completion

Overview

The MBA in International Marketing has been designed for students to undertake the academic modules along with either an individual project based on internship, consultancy or an academic dissertation. We equip graduates with profound knowledge in strategy, marketing, leadership, finance, global business and creativity.

We emphasise on the application of knowledge through teamwork, case studies, simulations and real-life projects.

Programme Structure

Term 1

  • Academic and Professional Skills
  • Sustainable Strategy from Planning to Implementation
  • Market in a Global Age
  • Leading in a Changing World
  • Finance, Funding and Legislative Frameworks for Success

Term 2

  • Employability and Consulting Skills
  • Retail and Service Marketing
  • Business and Management Research Methods
  • Digital Marketing
  • Buyer Behavior Analysis - The Psychology of Buying

Term 3

  • Creativity
  • Organisation Internship or Consulting Project or Dissertation

Cost & Fees

  • Local Students RM 35,226
  • International Students $ 12,360

Entry Requirements

  • Bachelor's Degree (Level 6 - MQF) with minimum CGPA of 2.50
  • Other qualifications equivalent to a Bachelor's Degree (Level 6 - MQF) with minimum CGPA of 2.50
  • AND English language proficiency at least Band 6.5 IELTS or equivalent
Program taught in:
English

See 5 more programs offered by INTI International University & Colleges, Malaysia »

Last updated June 4, 2019
This course is Campus based
Start Date
Duration
1 - 2 years
Part-time
Full-time
Price
35,226
Local Students RM 35,226 / International Students $ 12,360
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