MBA - Integrated Marketing Communications (IMC)

Dhurakij Pundit University's International College

Program Description

MBA - Integrated Marketing Communications (IMC)

Dhurakij Pundit University's International College

Master of Business Administration - Integrated Marketing Communications (IMC)(1.5 years)

We are currently accepting applications for semester 1/2013. Scholarships are available.


Program Objectives: The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle level business executive. The program is the only international program in Thailand which combines the business administration and integrated marketing communications disciplines. The skills and knowledge obtained while attending this program are essential for one to excel in today’s marketplace. Specific courses in IMC program include: Strategic Integrated Marketing Communications Management, IMC Tools Development and Delivery, Consumer Behavior Insights, Customer Database and Interactive Marketing and Business Creativity and Innovation.



Students in this program will:

  • Learn closely from overseas visiting professors and well-known practitioners in the IMC area.
  • Gain a unique combination of skills in business administration and IMC disciplines.
  • Enhance professional skills for middle level management positions in private and public sectors.



Semesters:


Semester 1: August - December

Semester 2: January - May

Summer: June - August



Program Timetable:

Saturday and Sunday from 9:00 a.m. to 4:00 p.m.

Postgraduate Applications Accepted:


DPUIC accepts Admission Applications throughout the year; however, incoming postgraduate students can only begin their studies in Semester 1 or Semester 2.

This school offers programs in:
  • English


Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
June 2018
Duration
Duration
3 semesters
Part time
Price
Price
Information
Deadline
Locations
Thailand - Bangkok
Start date: June 2018
Application deadline Request Info
End date Request Info
Dates
June 2018
Thailand - Bangkok
Application deadline Request Info
End date Request Info