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Program Description
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association). Katz alumni research shows that MBA students who concentrate in Marketing are hired in the following areas:
- Brand Management
- Consumer Insights/Marketing Analytics
- Digital and Social Media Marketing
Last updated Aug 2020
Keystone Scholarship
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About the School
One of the Nation's Great Universities The University of Pittsburgh is a state-related research university, founded as the Pittsburgh Academy in 1787. Pitt is a member of the Association of American U ... Read More
One of the Nation's Great Universities
The University of Pittsburgh is a state-related research university, founded as the Pittsburgh Academy in 1787. Pitt is a member of the Association of American Universities (AAU), which comprises 63 preeminent doctorate-granting research institutions in North America.
Pitt students, alumni, and faculty members have won Nobel and Pulitzer Prizes, Rhodes Scholarships, and NCAA championships, among many other honors.
Pitt researchers led by Jonas Salk developed the first polio vaccine in 1955
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