General
Program Description
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association). Katz alumni research shows that MBA students who concentrate in Marketing are hired in the following areas:
- Brand Management
- Consumer Insights/Marketing Analytics
- Digital and Social Media Marketing
Keystone Scholarship
About the School
One of the Nation's Great Universities The University of Pittsburgh is a state-related research university, founded as the Pittsburgh Academy in 1787. Pitt is a member of the Association of American U ... Read More