MBA in management and business management

General

Program Description

International graduate professional level. Aimed at people who hold or are called to occupy the positions and functions of Commercial and Marketing Directors or CEOs.

ESEM, with 47 years of activity and development, is the business school specializing in business areas of Commercial and Marketing, Management and Business Administration, with recognition in national and international companies.

By our classrooms and programs it has been more than 20,000 students on five continents.

Target

Provide the necessary tools for management development. These tools play a triple role: Sales and Marketing Management, Management and Business Administration.

With the theoretical methodology - ESEM practice, the student will be provided adaptation to new technologies, as necessary and requested today for a post of Director General.

The practical content of the program, new technologies, quality of teachers and the exchange of experiences of students, makes this program meets the goal of being High Business Quality.

"The philosophy of this Post Grade is learning by doing"

Programme structure

The MBA in Management and Business Administration program is developed over two academic years and a total of twelve modules.

The first six correspond to the area of ​​Business Management and Marketing Management. After the titling same Master in Business Management and Marketing will be obtained.

The following six correspond to the area of ​​Aministración and Management. After the titling same MBA in Management and Business Administration will be obtained.

Evaluation

Students should develop practical work on the topics covered in the modules, routing and structuring your thesis. The work will be developed within the school hours of each module and evaluated by teachers. If necessary they will receive tutoring to amend those aspects of the work presented that were not according to the requirements of ESEM in each area. The purpose of the program is to ensure that students understand and master the concepts taught. The philosophy of the program is learning by doing.

  • Attendance: 100% for all classes.
  • End of Studies Thesis: At the end of each program, as a synthesis of lessons learned and the work done, the teams develop: • 1st year Marketing Plan projection to two years • 2nd year Business Plan with full two-year economic projection.

The Business Plan will constitute the doctoral thesis and will be directed and evaluated by tutors designated for this purpose.

Once cursados ​​and evaluated twelve modules and the two get the degree thesis MBA in Management and Business Administration.

Thematic content

1st year

Marketing

  • Fundamentals of Marketing
  • Market Analysis and Consumer
  • Product & Pricing
  • Comunity Manager: Roles and Responsibilities
  • CRM: customer loyalty
  • performance Marketing
  • Inbound Marketing
  • Mobile
  • Personal brand development (Job Hunting)

Communication

  • Advertising
  • Communication plan

sales

  • Commercial negotiation
  • Sales Team Management
  • Sales Forecast

Distribution and Sales Management

  • merchandising
  • Distribution
  • logistics

Marketing Planning

  • Marketing Audit
  • Marketing plan
  • Marketing budgets

Marketing Plan Development Qualification: Master in Business Management and Marketing

2nd year

International Trade

  • International marketing
  • International Trade
  • International finances

Management

  • Control panel
  • Management Skills

Human Resource

  • Human Resources
  • Corporative Social Responsibility (CSR)
  • Coaching

Financial Management

  • Accounting
  • Economic and Financial Analysis
  • Financial Projection
  • Evaluation of Financial Projects

Operations Management

  • R & D
  • Information systems
  • Operations Management

Strategic planning

  • Strategic Business Plan

Business Plan Degree: MBA in Management and Business Administration

General Services ESEM

On-site ESEM, the student apart from the close relationship with faculty and ESEM equipment, available free from:

  • Job
  • Practices in companies
  • Computer room
  • Study Rooms

Special Services non-EU students

In addition to general services, non-EU students have in ESEM of:

  • Guidance and information for enrollment in the program.
  • necessary documentation requested by the Spanish consulates for processing and obtaining the Visa Studies.
  • Practices in Spanish companies. Incorporation from the sixth month of the start of classes.
  • TIE processing in Madrid.
  • Insurance recruitment in Madrid MAPFRE SEGUROS repatriation and comprehensive health care, by the student for a year.

Addressed to

  • University graduates with professional experience.
  • university graduates with professional experience.
  • Attached to the Directorate General
  • managers
Last updated April 2016

About the School

ESEM, es una Escuela de Negocios con programas empresariales Internacionales. Fue creada en Madrid en 1968 con el fin de formar académicamente en las áreas de Marketing, Gestión, Administración y Dire ... Read More

ESEM, es una Escuela de Negocios con programas empresariales Internacionales. Fue creada en Madrid en 1968 con el fin de formar académicamente en las áreas de Marketing, Gestión, Administración y Dirección, a profesionales capaces de satisfacer las necesidades actuales y futuras de la empresa y el mercado. Read less