The luxury sector is undergoing profound changes. Alongside the historic brands and houses that make France and Paris their cradle, businesses are created and developed that bring the pleasure, service and identity that women and men seek.
Innovation is the Master Word. The luxury item has always been a creation. This creation must be accompanied by good service and good timing. It must bring before all a supplement of soul to its purchaser. In this sense everything is allowed. An entrepreneur in this sector must be creative, rigorous, tenacious and lucid.
He must be able to identify opportunities to grow his business, carry a project and often a team, create value and, consequently, employment and he must learn to innovate and take measured risks.
Objectives of the program
The MBA Entrepreunariat and Luxury Management is aimed at:
- for those who want to acquire strong skills in business creation and management in the premium and luxury sector,
- to those who want to create or take over a business in the sector.
- to those who wish to become familiar with and develop innovative projects in this sector.
Transforming intention into project: understanding the new challenges of the sector, defining the needs and mastering the tools.
Define the commercial and marketing strategy: the product, the brand, the customers, the distribution channels and the modes of communication, the importance of innovation.
Consolidate the project, move from project to creation: what resources, which partners and partners, what funding?
Each stage of the creation of a brand / project gives rise to a working seminar on the basis of validation and application of the concepts; each seminar leads to the development of toolboxes
Help in developing an entrepreneurial project
This program recognized by Level I status is registered in the National Directory of Professional Certifications (RNCP).
This MBA is accessible to French and foreign students holding a minimum 5-level diploma and to professionals.
Admission to the Institut Supérieur de Marketing du Luxe takes place in two stages:
- pre-selection from the application file,
- convocation to an individual interview with a jury of professionals of the sector.
The teaching is spread over one year, from November to June, evening classes from 18:30 to 21:30 and workshops on Saturdays.
This schedule allows future winners to continue their professional activity, or to develop their creative project.