MBA Digital Marketing Strategy

General

Program Description

The MBA Digital Marketing Strategy covers current and emerging trends in digitization that can change existing economic sectors all over the world, enable new modes of production and consumption, and trigger broader societal transformations. It enables students to understand the main aspects of the digital revolution that is causing different disruptive challenges for companies.

General aims

Thanks to empirical and practical teaching methods, students will acquire technical as well as managerial skills. This dual competence facilitates access to positions such as digital project manager, digital brand manager, social media manager and search marketing consultant. Our MBA students, who come from all over the world, appreciate this context of diversity and experience sharing, making our course even more enriching.

Find more information about the programme on the school's website: MBA Digital Marketing Strategy

Program Overview

6 months of class starting from October, followed by 6 months of internship or dissertation.

Enjoy the opportunity to put what you have learned into practice in a professional context. EMLV's career service and alumni network support students to find internship and job offers.

Career opportunities

The MBA prepares students for various careers in the digital sector such as Social Media Analyst, SEO Expert, Accounts Manager Affiliation, Traffic Manager, Digital Campaign Consultant, Marketing Manager, Digital Project Manager, Content Strategist…

Requirements

+Undergraduate degree
+ A minimum of 3 years of full-time professional
experience (excluding internships)
+ IELTS 6.5 or equivalent (TOEIC, TOEFL, Duolingo, Cambridge, Pearson). Native English speakers, and those who have previously graduated from a degree programme taught entirely in English, are exempted.

Key Information

+ 12-month programme (6 months classes / 6 months internship or dissertation)
+ RNCP and AMBA accredited (APS eligible / post-study work permit)
+ 60 ECTS

Why a MBA at EMLV ?

  • A modern campus in Paris La Défense, the biggest business district in Europe
  • International exposure
  • Partnerships with multinational firms
  • On-site sports facilities and more than 50 student clubs and societies
  • Interactive projects with sister schools ESILV (Engineering school) and IIM (Digital school)
  • Emphasis on soft skills and employability
  • Small class size and individual attention
  • International teaching faculty including renowned academics and professionals
  • Access to Learning Centre, Bloomberg suite and FabLab 3D printing workshop
Last updated Dec 2020

About the School

Ideally located in the heart of La Défense Business District, the Pôle Universitaire Léonard De Vinci unites more than 6500 students within its four schools which deliver degrees which are recognized ... Read More

Ideally located in the heart of La Défense Business District, the Pôle Universitaire Léonard De Vinci unites more than 6500 students within its four schools which deliver degrees which are recognized by employers: The Engineering School (ESILV), The Business School (EMLV) and The Digital School (IIM). Read less