MBA Concentration in Marketing

William Paterson University of New Jersey

Program Description

MBA Concentration in Marketing

William Paterson University of New Jersey

MBA Concentration in Marketing

The Marketing concentration will combine the leading-edge marketing principles wih modern technology and tools to prepare our graduates to become a marketing leader.

The Master of Business Administration (MBA) program features a cross-functional pedagogical approach. As such, textural components embodied within the business environment are interwoven throughout the curriculum. These components, or perspectives, include but are not limited to ethical, political, regulatory and social influences on organizations. An emphasis is placed on the acquisition of and/or refinement of communication skills, quantitative analysis, and technological applications within the context of business. Areas of core competency are emphasized in the eighteen lower core credit hours: these areas include financial reporting, analysis and markets, domestic and global economic environments of organizations, management information systems, and human behavior in organizations. The upper core courses (either 15 credit hours or 12 credit hours depending on your choice of concentration) focus on the integration of the lower core areas with the application of cross-functional approaches into organizational issues.

The MBA curriculum also offers a broad range of elective courses in each of the schools’ four departments: Accounting and Law; Economics, Finance, and Global Business; Marketing and Management Sciences, and Professional Sales. The program’s rigorous coursework requires a familiarity with requisite quantitative and technological concepts. Upon enrollment, students are encouraged to take screening examinations in 1) quantitative analysis and 2) technology, and are advised on taking introductory courses in those areas if necessary.

The Cotsakos College of Business has received accreditation from AACSB International—The Association to Advance Collegiate Schools of Business. AACSB accreditation represents the highest standard of achievement for business schools worldwide. Only about 5% Business Schools in the world are accredited by AACSB.


Requisite Skills Credit Hours (optional)

  • Mathematical Methods for Business
  • Computers and Applications

Lower Core Credit Hour Requirements (may be waived) 18 credits

  • Management Process and Organizational Theory
  • Financial and Managerial Accounting
  • Financial Management
  • Marketing Management
  • Economic Analysis
  • Management Information Systems

Upper Core Credit Hour Requirements (Mandatory for all Students) 15 credits

  • Statistics for Quantitative Analysis
  • Multinational Business Environment and Operations
  • Organizational Behavior and Communication
  • Business, Government, and Society
  • Business Policy Seminar

Marketing Concentration (for all Marketing Concentration Students) 15 credits

Take any5 courses from the following list:

  • Independent Study
  • Marketing Research and Analysis
  • Business to Business Marketing
  • Global Marketing
  • Consumer Behavior
  • Customer Relationship Management
  • Any 6000-7000 CCOB Course
This school offers programs in:
  • English

Last updated February 2, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Full time
Start date Sept. 2017
USA Wayne, New Jersey
Application deadline Request Info
End date Request Info
Duration Request Info
Price 18,856
Tuition : U.S. $ 18,856 , Room and Board: U.S. $ 10,920 , Books and Supplies: U.S. $ 1,600, Transportation: U.S. $ 890, Miscellaneous: U.S. $ 2,250 ,TOTAL U.S. $ 34,516 ( New jersey residents tuition - $12,114.00 per year )

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