M.B.A. with a major in Marketing
Nova Southeastern University, H. Wayne Huizenga College of Business & Entrepreneurship
Key Information
Campus location
Fort Lauderdale, USA
Languages
English
Study format
Distance Learning, On-Campus
Duration
18 - 24 months
Pace
Full time
Tuition fees
USD 1,026 / per credit *
Application deadline
Request info
Earliest start date
Request info
* as a general estimate, you should anticipate a total tuition range of $38,000-$51,000 (depending on prerequisite courses) plus additional fees and textbooks. Tuition fees and additional fees are subject to change at any point in time
Introduction
The survival of virtually every enterprise – profit and nonprofit alike – depends upon effective marketing. Build a solid understanding of this discipline and you’ll go places, regardless of your chosen specialty or industry.
With your M.B.A. in Marketing, you’ll study how to generate product or service demand. Find profitable new customers and stop current ones from leaving. You’ll cover pricing strategy and profit maximization. And position yourself for stronger corporate or entrepreneurial success.
Quick Facts
- Curriculum: NSU’s M.B.A. program is 37-49 total credits to complete, depending on undergraduate coursework.
- Start Dates: The M.B.A. in Marketing is available to start in January.
- Delivery Options: Classes for the Master of Business Administration program with a major in Marketing are offered weeknights at NSU's Fort Lauderdale/Davie campus and online (asynchronously).
- Tuition: Tuition for the degree program is $1026 per credit hour. Discounted rates are available through our employer tuition program.
- Application Deadline: January 11
- Certificate: The College of Business also offers a Marketing Certificate program for non-degree-seeking students.
Admissions
Scholarships and Funding
We Honor Excellence…
The H. Wayne Huizenga College of Business and Entrepreneurship recognizes and honors the academic strengths, leadership roles, community involvement, and skills of its students. We encourage students to achieve new heights in intellectual and personal development and are committed to rewarding these achievements through scholarship programs.
Scholarships
- AutoNation Scholarship
- CITY Furniture
- Florence Bayuk Educational Trust
- James F. Allen Scholarship
- Lori and Seth Wise/BBX Scholarship Endowment
- Lynda Leggett Moore Memorial Endowed Scholarship Fund
- Pathway Scholars Program
- Strategic Forum, Phil Bakes Scholarship
- Susie and Alan B Levan Endowed Scholarship Fund
- Terry W. Stiles Real Estate Development Scholarship
Tuition Awards & Other Aid Opportunities
- Government Employee Tuition Award
- Best for Our World™ Award
- Military Tuition Award
- Non-Profit Organizations Award
- NSU Alumni Tuition Award
Curriculum
M.B.A. Core Courses (22–31 credits)
- ACT 5001 * Introductory Accounting
- ACT 5140 Accounting for Decision Makers
- FIN 5008* Business Finance
- FIN 5130 Financial Management
- ISM 5150 Information Strategy for Digital Transformation
- MGT 5001 Developing Academic and Career Success
- MGT 5105 Managing Organizational Behavior in a Dynamic and Complex World
- MGT 5170 Applying Strategy for Managers
- MKT 5125 Marketing Decisions for Managers
- QNT 5000* Foundations of Business Statistics
- QNT 5160 Analytical Modeling for Decision Making
Marketing Major Required Course (3 credits)
- Open elective—any course in HCBE excluding CHS, ISEC, MSIT, and MMIS prefixes
Marketing Electives (12 credits - Choose four)
- MKT 5200 Customer Value
- MKT 5205 Consumer Behavior
- MKT 5225 Social Media Marketing
- MKT 5235 Global Marketing
- MKT 5245 Marketing Research and Analytics
- MKT 5255 Digital Marketing Analytics for Social Impact
- MKT 5280 Marketing Internship
* Course may be waived at the discretion of the department chair or designee. Waivers will only be considered when an equivalent course with a grade of C has been completed in the past 10 years.
Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Advisor or Degree works audit can provide you with the courses required for your catalog term.
Career Opportunities
Earning Potential
- Marketing Benefits Manager: $128,750 (average salary per year)
- Sales Manager: $113,860 (average salary per year)
- Advertising and Promotions Manager: $95,890 (average salary per year)
Source: U.S. Bureau of Labor Statistics