International Master in Business Administration

General

2 locations available

Program Description

Differentiating Factors

  1. 2 business environments
  2. 2 degrees
  3. Internationally Accredited by AMBA and EPAS
  4. Cross-cultural experience
  5. Entrepreneurial environments

Employment Rate

  • 6 months after completing the program: 87%
  • 1 year after completing the program: 97%

Alumni data

Functional areas of our alumni

  • 27% International development
  • 26% Business Development
  • 21% Marketing
  • 14% Sales

Geographical areas where our alumni work

  • 45% Spain
  • 21% Europe
  • 5% USA
  • 16% LATAM
  • 6% Africa
  • 6% Asia
  • 1% Oceania

Methodology

The methodology of the course is focussed on student learning through the combination of sufficient individual effort, proven ability, and involvement in teamwork.

Tutors, mentors, and lecturers facilitate the process of understanding and applying knowledge and the transmission of skills.

  • The purpose of our methodology is to create a virtuous circle of action - feedback -analysis - action in the students on our course.
  • Our strategy is based on the following three principles: development of critical thinking, promotion of independent learning (student-centered learning) and providing guidance and professional and academic support.
  • Sessions oriented to decision-making with the right balance of the theoretical and the practical.
  • Individual demand based on assessments, cases and exercises.
  • Defense through the team-based presentation of company cases with incremental complexity.
  • Group-based preparation, presentation, and defense of a final project or business plan, with individual assessment.

Methodological Criteria

  • Theorical Component
  • Practical Component
  • Work and Cases
  • Final Project
  • Individual Evaluations
  • Group Evaluations

130906_pexels-photo-288477.jpeg Energepic / Pexels

Academic Structure

International Master in Business Administration (IMBA). ESIC Business and Marketing School (ESIC) and Shanghai International Studies University (SISU) have joined forces to create a unique and pioneering International MBA (IMBA) for businesswomen/men designed to enhance their management and leadership skills and provide them with the expertise to solve complex challenges in an increasingly globalized environment. Upon completion, participants will receive two MBA degrees from two prestigious institutions: ESIC IMBA + SISU MBA.

Core Modules

Management value generation

  • Economics for walking the world
  • Economic models and economic systems
  • Understanding markets and consumers
  • Defining and developing unique different business models
  • Growth and value generation beyond home
  • The marketing function

Information and analysis for decision making

  • Big data and analytics management
  • Stakeholders value & finance measure (triple bottom line)
  • Founding & investments
  • Data modeling

Management in the XXI century

  • Digital marketing methods
  • Digital marketing strategies and operations
  • Selling models: omnichannel
  • Artificial intelligence
  • Neuroscience applied to business
  • New trends in consumption
  • Innovating in a disruptive environment
  • Entrepreneurship

People and processes

  • Managing market-oriented & responsible organization
  • Trends in work models
  • Delivering value on/offline
  • Enhance diverse talents and human capital
  • Private equity

Transversal Sessions

Skills and self-development

  • Empowering creative thinking
  • Team building
  • Developing yourself
  • Responsible leadership and art of decision making
  • Critical thinking, problem-solving and in deep learning
  • Chinese language

Ethics and values

  • Global corporate citizenship
  • Becoming a global ethical manager

World Market Workshops and specific seminars

TFM

  • TFM

Subjects Shangai

  • Enhancing Diverse Talents and human capital
  • Data modeling & Decision Making
  • Funding & investments

Electives

  • Digital marketing methods: search engine and social marketing
  • Digital marketing operations
  • Fashion and brand management
  • Luxury and fashion products and services management
  • Pricing, distribution, and retail in luxury and fashion

Rankings

#1 - 1st position Ranking El Mundo - El Mundo
TOP - ESIC in the top 250 MBA best business schools in the world - QS
TOP - ESIC in the top 20 best business schools in the world in 2017 - Ranking América Economía - América Economía

Last updated Feb 2020

About the School

ESIC is a group of leading business schools in Spain, with an experience of over fifty years training business and marketing professionals. We strive to incentivize, promote, and maintain a direct rel ... Read More

ESIC is a group of leading business schools in Spain, with an experience of over fifty years training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with a practical academic training which focuses on the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends. Read less
Madrid , Barcelona , Valencia , Seville , Zaragoza , Málaga , A Coruña , Pamplona , Bilbao , Granada , Vigo , Spain Online + 11 More Less

Accreditations