UBC ranks among the top universities worldwide, but what are the factors that have propelled this growth? What is UBC’s story?
The UBC Brand is a big idea about the university that was developed with the UBC community over a two-year period (2007-09). The resulting concept reflects the emotional response people have to the university, that this place is unlike any other: UBC is a place of mind.
UBC’s Brand, a place of mind, was developed over a two-year consultative process (2007-09) that engaged students, faculty, staff, alumni, friends, and donors. The challenge: to discover what makes UBC unique.
The process wasn’t about creating a new logo. It focused on articulating the big idea about UBC that encapsulates the sense of energy and possibility on our campuses.
Many participants emphasized UBC’s environment of openness that has helped create a dynamic sense of place no other university can claim.
Sauder School of Business
The Sauder School of Business is one of the world’s leading academic business schools. Located in Vancouver, Canada’s gateway to the Pacific Rim, Sauder provides a global business perspective at a dynamic crossroads of the international marketplace. Dedicated to rigorous and relevant teaching, our programs generate business leaders who drive change and shape industries and organizations around the world.
Sauder is committed to being an international leader in the creation and application of business knowledge, and to promoting lifelong success for our students and alumni.
UBC International MBA (IMBA)
The UBC International MBA is a 20-month, a part-time program taught in partnership with the Antai College of Economics and Management at Shanghai Jiao Tong University in Shanghai, China. This unique program features world-class UBC faculty, an award-winning curriculum recognized by the Chinese Ministry of Education, and two weeks of study in Vancouver, Canada.
What you’ll learn
As a UBC IMBA student, you will gain:
a general management perspective based on a solid understanding of key business functional areas and their interdependence
a broad-based, senior-level strategic approach to business decision-making
teamwork, communication and leadership skills developed through problem-solving, group projects and presentation.