Sports Management School is an international school specialized in Sports management located in Paris, Lausanne, and Barcelona.

Its position as a “Pure player” focused entirely on Sports business gives it real experience in all the domains linked to the world of sports business such as commerce and distribution, marketing, communication and event organization.

Created in 2010, Sports Management School has over 600 students and more than 180 graduates. With a 90% rate of integration into the Sports business world upon graduation, the facts speak for themselves.

Objectives of the International MBA in Sports Management

  • Our International MBA in Sports Management is a tailor-made program, combining a strong background in general business education with an in-depth understanding of the economy of sport and the international sports business environment.
  • Our student body is comprised of different nationalities.
  • Our aim is to train young professionals and sport business managers.
  • Our academic objective is to provide students with marketing, managerial and operational skills which will enable them to work in the sports business environment.
  • SMS strives for excellence in the fields of sports strategy, marketing, and economics.
  • This MBA program runs over a one year period after obtaining the four-year Bachelor’s degree, or a Master Degree (bac+4).
  • Students are awarded a Master degree upon successful completion.
  • This extremely specialized program has been designed for future managers and experts in the sports business world.

To Whom is the Training

  • To students from the sports sector who wish to go further in sports marketing which is their primary field.
  • To students from trade, distribution, institution, equipment or agency sectors, who wish to specialize in the economic governance and management deciding factors which are associated with their original activities, as well as to deal with the human components of industry practices (such as retail or visual merchandising).
  • To professionals who have an incomplete experience in the sport business areas (who are experts in specific sectors and activities) and who wish to open their sphere of competence and boost their skills.
  • To professionals who have mainly worked as managers or directors and who wish to widen their knowledge of the sector in order to strengthen their capacity to operate and supervise their teams.
  • To individuals who are in a reconversion process, without any concrete experience in the practices of the profession.


  • Sports goods manufacturers and suppliers (marketing manager, sponsoring manager, product manager, business developer, network manager, etc.)
  • Sports goods distributors (store manager, shelf manager, sales coordinator, presenter, event manager, etc.)
  • Professional and amateur sports club and federation (head of press, communication manager, administrative manager, press agent, sponsoring manager, event operations manager, etc.)
  • Local and regional advertising and business sponsoring (business development and partnership manager, sponsoring manager, hospitality and event manager, etc.)
  • Media and New media (sports journalist, advertising manager, commercial sponsorship, etc.
  • Sporting event organization agencies (technical manager, logistics manager, project coordinator, Director, communications manager, media coordinator, hospitality sponsoring, management of strategic event areas, etc.
  • Sports marketing and communication consultant (project leader, community manager, sales manager, web creator and/or designer, consultant, etc.)
  • Local, Regional and National Communities (municipality, regional or French «department» sports manager, sports project manager, event coordinator, etc.)
  • The fitness, wellbeing and sports leisure sector (sports gym manager, manager of a ‘FIVE’ center, holiday or recreation center manager, event and entertainment manager, etc.)
  • Sports charities and sponsorship (foundation director, partnership coordinator, etc.)

Class Schedule

The International MBA in Sports Management is organized this way:

  • Courses
  • Tutorials
  • Conferences
  • Visits and meetings with sports institutions (spending an academic week in Lausanne, London, and Barcelona)
  • Case studies
  • Project workshops (France 2023, Paris 2024)
  • Consulting Field Experience in a real situation
  • Master’s Thesis

The program is divided into 7 modules and an Academic Sports Business Tour in Europe.


Sports environment & global markets

  • Foundations of European Sport
  • International Sports Governance*
  • Sports International Relations, Business & Soft Power Strategy*
  • Sports Socio-economic Context
  • Europe vs US Comparative Sports Organizations

*taught in Lausanne

Sports marketing strategy

A – Mix marketing in Sports Environment

  • Sports Marketing, Sponsorship & Sales**
  • Licensing & Merchandising***
  • Sports Business Communications & Public Relations
  • Digital Sports Media & Marketing
  • Sports Revenues Strategy & Analytics

B – Value Chain and Marketing Strategy

  • Image Rights Agreements
  • TV Networks Sports Rights**
  • Sports Facility & Stadium Management***
  • Global Marketing Strategy

**taught in London

***taught in Barcelona

Managing international sports events (IOC, UEFA, FIFA)

  • Operating competitions: Football Champion’s League
  • Organizing sports events: UEFA Euro & FIFA World Cup
  • Workshop Focus on PARIS 2024 and France 2023: candidature, operational, delivery

Management strategy in the sports industry

  • Management Skills
  • Sports Accounting & Finance
  • Strategic Management
  • Creating New Ventures in the Sports Environment

Legal aspects of sports

  • Sports Law & Ethics
  • International Comparative Sports Laws
  • Business Law

Optional courses (2 out of 5)

  • Sports Management Strategy (except football)
  • Business Plan & New ventures in Sports
  • Leadership & Personnel Management
  • Introduction to e-sport
  • Management Consulting Field Experience

Final Master's thesis

Program taught in:
  • English

See 4 more programs offered by SMS - Sports Management School »

Last updated February 23, 2019
This course is Campus based
Start Date
Oct 2019
1 year
11,500 EUR
By locations
By date
Start Date
Oct 2019
End Date
Sep 2020
Application deadline

Oct 2019

Application deadline
End Date
Sep 2020