Read more about this program on the institution's website
Introduction
Dual Degree Program with the University of Valencia, Spain (M.A./MBA)
Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. The focus of International Marketing is offered by the University of Valencia. It covers marketing management decision in an international perspective, through four modules: Integrated Marketing Communication, International Distribution & Logistics, International Market Research and Service Marketing. In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their needs. Our marketing approach embraces from the principles in marketing research distribution, communication and service marketing to the most recent changes occurred in the marketplace, such as co-creation or social networks.
The University of Valencia has a history of more than 500 years. Benefit from the networking opportunities that arise from the many international business collaborations of the university. Come to Valencia for the specialization in the second term if you want to enjoy the vibrant Spanish culture and spend your leisure time at the beach. Spain combines a long university tradition, with a rich history and a vibrant culture in a mild climate - perfect for your studies abroad.
Complete your Dual Degree by starting with the core modules at the IGC in Germany.
1st Term: Core Modules
Start your IBSA Dual Degree Master’s Program with the core modules at the International Graduate Center in Germany.
Core Modules
Multinational Finance Management
Global Strategic Analysis
Global Marketing Strategies
Human Resource Management in the Global Environment
International Business Law
International Leadership (optional)
2nd & 3rd Term: Specialization & Master Thesis
Specialization Modules
Integrated marketing communications
International marketing research
Service marketing and management
International distributions and logistics
The topic of your master’s thesis will be about International Marketing as well.
