International MBA Focus International Marketing (Dual Degree)

Dual Degree Program with the University of Valencia, Spain (M.A./MBA)

Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. The focus of International Marketing is offered by the University of Valencia. It covers marketing management decision in an international perspective, through four modules: Integrated Marketing Communication, International Distribution & Logistics, International Market Research and Service Marketing. In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their needs. Our marketing approach embraces from the principles in marketing research distribution, communication and service marketing to the most recent changes occurred in the marketplace, such as co-creation or social networks.

The University of Valencia has a history of more than 500 years. Benefit from the networking opportunities that arise from the many international business collaborations of the university. Come to Valencia for the specialization in the second term if you want to enjoy the vibrant Spanish culture and spend your leisure time at the beach. Spain combines a long university tradition, with a rich history and a vibrant culture in a mild climate - perfect for your studies abroad.

Complete your Dual Degree by starting with the core modules at the IGC in Germany.

1st Term: Core Modules

Start your IBSA Dual Degree Master’s Program with the core modules at the International Graduate Center in Germany.

Core Modules

• Multinational Finance Management
• Global Strategic Analysis
• Global Marketing Strategies
• Human Resource Management in the Global Environment
• International Business Law
• International Leadership (optional)

2nd & 3rd Term: Specialization & Master Thesis

Specialization Modules

• Integrated marketing communications
• International marketing research
• Service marketing and management
• International distributions and logistics

The topic of your master’s thesis will be about International Marketing as well.