An Executive MBA (EMBA) in marketing allows students to advance their knowledge and expertise in areas such as product promotion, brand management, and marketing channels. Graduates find that they have the potential to increase their lifetime earnings, and qualify for positions of greater power and responsibility. So, what is an EMBA in Marketing?
It is said that marketing differs from sales in that marketing goes beyond satisfying current customer requirements, and actually generates new customer demand. Many find this very challenging and exciting. EMBA students learn many essential skills during their program. They include evaluating consumer behavior and identifying new product opportunities. Students also learn how to enhance current offerings, manage product image and company reputation, and market to international customers. Performing strategic brand marketing, managing print media and social media, and setting market share targets are also focused on during the program. Finally, students learn how to reach market penetration goals.
As full-time employees, EMBA candidates can immediately apply their new academic principles to their companies’ real-world problems. Most start their programs with significant job experience, with some as much as ten years. This helps students realize the true importance of their academic experience and focus their new knowledge on real-life marketing challenges.
Costs vary significantly depending on the particular institution offering the MBA program. In general, an MBA will include costs for fees and tuition, textbooks, travel expenses, software, and a laptop. Interested parties can start by identifying key learning centers, and then contacting their offices for specific costs.
EMBA marketing graduates have a wide range of interesting career choices. Many choose to advance to leadership positions in the marketing departments of their sponsoring company. They have the potential to become what some consider the most important position in a products-based corporation: the brand manager. They also become qualified to write business plans for entrepreneurs and help design startups. Some join venture capitalist firms and identify fledgling companies with high earnings potential. Some come to ailing companies and help turn terminal cash cows into cutting-edge products.
Executives interested in an advanced marketing degree have international choices for their education. Those without access to a nearby learning institution can choose an online program and dispense with the travel burden altogether. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Aalto Executive MBA (formerly known as Helsinki School of Economics EMBA) is one of the leading Executive MBA programs globally. It holds the 'Triple Crown' of accreditations - the three most respected university accreditations, granted to only 0.5% of the world's business schools: AACSB, AMBA and EQUIS - and is ranked among the top 100 programs in the world by the Financial Times. [+]
The TONGJI-MANNHEIM Dual Degree Executive MBA (EMBA) Program with its strong Sino-German focus responds to the growing demand for managers who can successfully navigate the challenges of both cultures. It will provide executives from around the world with the skills and tools they need for positions in international top management. [+]
The MBA Executive at Northampton Business School is carefully designed to offer in depth knowledge of all critical business areas and functions. To succeed in business, you require more than just business skills. [+]
A progressive approach to executive education with a convenient Saturday and online schedule; and a curriculum which emphasizes leadership enhancement and upper-management skills capitalizing on a superlative student-faculty ratio. [+]
Real-world business challenges and opportunities aren’t confined to any one part of a company’s organization chart (such as finance,or marketing, or supply chain). [+]
Benefits for you
The Executive MBA (Executive MBA program in the format) will prepare you for your next career move as a squad member in the middle or senior management [+]
The Executive MBA (Executive MBA program in the format) will prepare you for your next career move as a squad member in front of middle or senior management.
This comprehensive and in-depth training enables you to run a business or division. They thus acquire the necessary universal knowledge management in key business areas.
Thanks to the transfer and competency-based learning design, you'll quickly be able to successfully apply new learning into practice. Your own company forms the subject of study and the problems. Collaborative learning and working methods to promote your skills to the interdisciplinary cooperation and communication, and teamwork.... [-]
To obtain a master's degree in Executive Business Administration students must complete at least (48) course hours, and be distributed through a curriculum that will help you succeed in management positions. [+]
Executive MBA Academic requirements of the program of the Executive Master of Business Administration:
To obtain a master's degree in Executive Business Administration students must complete at least (48) course hours, and be distributed as follows:
(42) units, from compulsory courses.(3) units of the optional courses.(3) the credit of the research project. The following is a breakdown of: A - The compulsory courses (42) credit:Research methods and quantitative analysis in business administration Financing companies and financial analysis The foundations of marketing Management information systems Management efficiency and productivity performance Contemporary management and organizational behavior Advanced Marketing Global Environment Business Human Resources Management Advance Strategic Management Electronic Commerce Investment analysis Administrative economy Administrative and accounting costs ... [-]