An Executive MBA (EMBA) in marketing allows students to advance their knowledge and expertise in areas such as product promotion, brand management, and marketing channels. Graduates find that they have the potential to increase their lifetime earnings, and qualify for positions of greater power and responsibility. So, what is an EMBA in Marketing?
It is said that marketing differs from sales in that marketing goes beyond satisfying current customer requirements, and actually generates new customer demand. Many find this very challenging and exciting. EMBA students learn many essential skills during their program. They include evaluating consumer behavior and identifying new product opportunities. Students also learn how to enhance current offerings, manage product image and company reputation, and market to international customers. Performing strategic brand marketing, managing print media and social media, and setting market share targets are also focused on during the program. Finally, students learn how to reach market penetration goals.
As full-time employees, EMBA candidates can immediately apply their new academic principles to their companies’ real-world problems. Most start their programs with significant job experience, with some as much as ten years. This helps students realize the true importance of their academic experience and focus their new knowledge on real-life marketing challenges.
Costs vary significantly depending on the particular institution offering the MBA program. In general, an MBA will include costs for fees and tuition, textbooks, travel expenses, software, and a laptop. Interested parties can start by identifying key learning centers, and then contacting their offices for specific costs.
EMBA marketing graduates have a wide range of interesting career choices. Many choose to advance to leadership positions in the marketing departments of their sponsoring company. They have the potential to become what some consider the most important position in a products-based corporation: the brand manager. They also become qualified to write business plans for entrepreneurs and help design startups. Some join venture capitalist firms and identify fledgling companies with high earnings potential. Some come to ailing companies and help turn terminal cash cows into cutting-edge products.
Executives interested in an advanced marketing degree have international choices for their education. Those without access to a nearby learning institution can choose an online program and dispense with the travel burden altogether. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
The Rutgers Executive MBA program is the premier choice of executive education for the highly motivated professional with aspirations for accelerated career growth and development, because it offers (i) elite professors with practical experience, (ii) a rich and constantly updated curriculum, (iii) globally recognized areas of specialization, (iv) a network of bright professionals, and (v) a convenient location in the Tri-State area giving the best return on investment. [+]
The Rutgers Executive MBA program is the premier choice of executive education for the highly motivated professional with aspirations for accelerated career growth and development, because it offers (i) elite professors with practical experience, (ii) a rich and constantly updated curriculum, (iii) globally recognized areas of specialization, (iv) a network of bright professionals, and (v) a convenient location in the Tri-State area giving the best return on investment.
Formulated by the EMBA students in Professor Karen David-Chilowicz's course on Brand Management.
In a knowledge-intensive environment such as ours, a dynamic, state-of-the-art MBA degree becomes a career and business necessity. Incorporate the fact that business is globalizing at an unrelenting pace, and the MBA could now become a career imperative. That's where we come in.... [-]
The AACSB-accredited Executive MBA program is designed for experienced professionals seeking a collaborative and interdisciplinary approach to mastering the art of leadership in the new economy and preparing to lead in the next. [+]
It's not business as usual at UT’s Sykes College of Business.
The AACSB-accredited Executive MBA program is designed for experienced professionals seeking a collaborative and interdisciplinary approach to mastering the art of leadership in the new economy and preparing to lead in the next.
Why UT’s executive MBA program?
You will develop the global perspective, strategic vision and innovative thinking needed to make the right decisions and to manage risk in a changing world.
Courses on key topics in business today – Sustainability, knowledge management, creative global problem solving and more. Guest lecturers keep participants up-to-date on current trends and strategies. Groundbreaking global component – Short study-abroad trip focuses on the strategic assessment of an international company. Collaborative, hands-on approach – Participants progress through the curriculum as a team, cultivating valuable business relationships. Exceptional value – Competitively priced against other top executive MBA programs. One fixed price includes tuition, books and most expenses for the international travel course. ... [-]
International School of Management’s IEMBA program cultivates the leadership and efficacy necessary to tackle the challenges of senior management on an international level. [+]
The International Executive MBA (IEMBA) program is designed for working professionals with an average of four years of professional experience seeking to broaden their career horizons and gain significant career advantages in today’s competitive job market by pursuing an advanced degree that is both rigorous and flexible.
The program's flexible curriculum integrates all the managerial functions and disciplines: decision-making tools, marketing, managing operations and information, financial analysis and control, managing for productivity and performance, the global business environment, and strategy. It provides candidates a balance of quantitative and qualitative business disciplines and faculty members ensure that skills developed in one area are applicable to the other.... [-]
The MBA Management and Digital Transformation will train Managers able to meet all the challenges of the evolution of the company in the world of digital present and future. [+]
The EMBA Sales Management program offers its participants valuable knowledge necessary for developing a sales force and coordinating sales operations. Participation in this program will promote employees’ motivation and improve their sales-boosting attitude towards customers. [+]
The MBA for Executives program is designed for non-academic individuals who have acquired the professional skills and willing to support their experience with a scientific-based approach that entails them to become business-oriented leaders. [+]
The 2-year, part-time MSM Romania EMBA program provides state-of-the-art postgraduate education in business administration to mid-career professionals with the aim to advance their knowledge and practice of management and to train them to lead in a dynamic global business environment. [+]
A progressive approach to executive education with a convenient Saturday and online schedule; and a curriculum which emphasizes leadership enhancement and upper-management skills capitalizing on a superlative student-faculty ratio. [+]
Real-world business challenges and opportunities aren’t confined to any one part of a company’s organization chart (such as finance,or marketing, or supply chain). [+]
To obtain a master's degree in Executive Business Administration students must complete at least (48) course hours, and be distributed through a curriculum that will help you succeed in management positions. [+]