Unlike other forms of digital marketing that often use advertisements and SEO strategies to promote a product or service, the field of content marketing explores how the creation of interesting content, such as blog posts, photos, videos, or even playlists, can create brand awareness and increase profits.

Once you have obtained a graduate degree in business and have significant hands-on experience, the next step is an Executive MBA (EMBA). Programs combine fundamentals such as finance, accounting and marketing with leadership studies to get you into high-level executive and management positions.