Pôle Universitaire Léonard De Vinci

Introduction

Our Project

Ideally situated in the heart of La Défense Business District, the Pôle Universitaire Léonard De Vinci unites more than 3500 students within its four schools which deliver degrees which are recognized by employers: The Graduate School of Engineering (ESILV), The Management School (EMLV), The Institute of Internet & Multimedia (IIM) and the School of Developers (DEVSCHOOL). The Institute of Executive Education (ILV) and the CFA Léonard de Vinci are also located within the Pôle.

A Unique Transversal Approach

The schools at the Pôle Universitaire Léonard de Vinci have developed a transversal pedagogical approach which blends the different specialisations, allowing students to work in multidisciplinary teams (managers, engineers, designers), whilst progressing in their studies and gaining digital knowledge. This organisation which is supported by a multi-school incubator, leads to the possibility of double degrees in entrepreneuship, finance and digital marketing.

Located in the heart of the largest business district in Europe, the schools of Léonard de Vinci are emphasized on professionalization, and their main objective is the successful professional integration of the students.

Social Open-Mindedness and Profile Diversity

Social open-mindedness, sports and culture for all are some of the founders of the Pôle. These values are upheld in the programmes as well as during the admission procedures. The Pôle welcomes and assists students with disabilities in our programmes

Student Services

The Pôle Léonard de Vinci has exceptional pedagogical facilities which contribute to the students’ ambition. The students also benefit from guidance during their pedagogical and extra-curricular activities in a personal environment.

This school offers programs in:
  • English

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Programs

This school also offers:

MBA

MBA Digital & Retail Banking

Campus Full time 1 year September 2017 France Paris

The MBA Digital & Retail Banking is a strong training course for banking careers that includes in its curriculum the digital transformation as an evolution vector on three fields: Customer relationship, Revision of operational processes and Transformation of the business model. [+]

The MBA Digital & Retail Banking is a strong training course for banking careers that includes in its curriculum the digital transformation as an evolution vector on three fields: Customer relationship, Revision of operational processes and Transformation of the business model. Read more on the school's website: MBA Digital & Retail Banking Background Banks as all other stakeholders of the economy, attempt to understand and to take on innovations and new technologies which can help them to transform their business models in order to guide their clients around a new digital revolution. They fit more and more into a digital strategy. These last years, the retail banking saw its model deeply disrupted by the increase of digital channels. General Objective The aim of the MBA Digital and Retail Banking is to train future professionals directly operational in the professions of digital banking. The teaching methods revolve around three subjects: to follow and think about the digital transformation of banks, to acquire and master a double financial and digital skill in order to practise professions in commercial banking and to train experts combining multidisciplinary skills with a great ability in work on projects. Digital transformation For banks, redesigning organizations, renewing their management and training their teams are required levers to achieve their digital transformation. The digital shift of banks is a huge project, because it impacts all activities, including front and back office. It is a strategic change which implies a whole new set of competences. Retail banking is among the industries which have been profoundly changed by telecom and internet services which enable clients to be always connected. Example of Courses The MBA Digital & Retail Banking forms in new jobs of digital banking and prepare students for various careers in digital banking in the financial consulting professions, the back office professions and the customer service consulting. Products and Services of Retail Banking &Corporate banking The course approaches the features and the management of products and services of retail and corporate banking. It aims to know and to master the products that are marketed in retail banking and corporate banking. Banking control The aim of this course is to handle the following various points about internal control and auditing in commercial banks and the main cycles of control. Business model of retail bank Retail banking has to reinvent its business model to strengthen the trust that place in customers, markets and institutions. The more demanding modes of consumption, the digital transformation the multiplication of new banking organizations and prudent regulations involve to rethinking the strategy and the long-term modus operandi by: rethinking the offer and the customer relationship, innovating to accompany the digital transition, improving the operating efficiency. Blended learning One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with banks whilst working on their junior consultant project. They will also be encouraged to follw specific MOCC’s on digital business. Careers Banks are developing more and more digital technology strategy. It is retail banking which saw its model profoundly changed these last years by the increase in importance of the channels of remote contact. Internship At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practise. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners. Jobs in banking are changing The MBA Digital & Retail forms in these new jobs and answers the new needs of the job market. It is a training course for banking careers that includes in its curriculum digital transformation as an evolution vector on customer relationship fields (client service managers), revision of operational processes (back office administrators) and the transformation of the business model (programming and digital professions). Targeted professions Community manager Head of e-business Client service manager Private banker Analyst Business analyst Development manager Credit analyst Customer service officer Business development manager Product manager Useful Informations From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing! Duration One year from september, full-time programme Intake : September 2016 Tuition Fees : 9 800 € per year Number of places : 20 Entry requirements Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA. English test IELTS 6.0 or equivalent requested Interview (either face-to-face or at distance) [-]

MBA in Digital Marketing Strategy

Campus Full time 1 year September 2017 France Paris

The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things. [+]

The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things. Read more on the school's website: MBA Digital Marketing Strategy General objective MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers. The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector Learning outcomes The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing. We propose innovative courses on mobile and IoT marketing that are really challenging today. Blended Learning One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project. They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication. Program Overview At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners. Core Semester 1 Upgrading sessions website and application project Data mining for e-commerce & e-merchandising Digital communiation & social media marketing web project management creating and managing a web start-up Semester 2 Web, social media, cross canal marketing online reputation & crisis management social media KPI & analytics Digital advertising social gaming & gamification mobile & iot marketing Example of courses Foundation courses Online reputation & Crisis management Web, social media & Cross Canal Marketing Social Media KPI and Analytics Web Project Management Creating and Managing a web startup Electives Community Management Editorial Content Storytelling and Personal Branding Website & Application Creation UX and Web Site Design Data Mining for e-commerce & e-merchandising Digital Advertising Social Gaming and Gamification Mobile & IoT Marketing Core courses Law and New Technologies Big Data Projects JUNIOR CONSULTANT PROJECT The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommendations to the operational expectations of customers. PROFESSIONAL PROJECT Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers. Useful Informations From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing! Duration One year from september, full-time programme Intake : September 2016 Tuition Fees : 9 800 € per year Number of places : 20 Entry requirements Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA. English test IELTS 6.0 or equivalent requested Interview (either face-to-face or at distance) [-]

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Contact

Pôle Universitaire Léonard de Vinci

Address Avenue Léonard de Vinci 12
Courbevoie 92400, France
Website http://www.devinci.fr/en/programmes/
Phone +33 1 41 16 70 86