Specialized MBA Management of Tourism and Services: Event Management

La Rochelle Business School

Program Description

Specialized MBA Management of Tourism and Services: Event Management

La Rochelle Business School

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Invent tomorrow’s tourism!

This programme aims to train managers who will have a comprehensive approach to business, a strategic approach and a feel for development. The first semester is dedicated to learning the basic concepts of management. The critical skills a manager needs are developed and strengthened, in particular in Finance and Leadership. The second semester is time for deepening and reflecting on the key issues of our sector. It allows to start specializing for a profession thanks to an elective system based on choice.

The teaching trains high-level executives able to develop event-driven projects for companies or local authorities in the most various activities such as promoting sport (exhibitions, competitions), enhancing the culture (festivals, concerts) or organizing recreational activities (hotel business, tourist areas).

Language: English or French

Visa and Labels:

- AACSB Accreditation (Association to Advance Collegiate Schools of Business), top 5% of the world’s business schools. - The 1st and only program in France to have been awarded TedQual Certification by The World Tourism Organization (UNWTO).

Our accreditations:

Examples of courses:

Strategy and decision making, Business Game, Leadership and team management, Cross Cultural Management, Project Management, Finance, Marketing Services, Research Methodology, Development of tourism products, Global issues in tourism, Experiential Marketing, Exploitation Strategic Management, E-Tourism and Distribution, Financial Strategic Management, Organizations and Services Strategy.

Key competences:

The event project leader manages all the phases of a product conception (sales, design, organization and so on) until its delivery. He is a manager planning, organizing, leading and controlling every aspect of an event holding in order to offer quality services and to contribute to its company and customers performance. To this end he must be versatile and have skills in project management, communication, logistics, purchasing, management control as well as strong managerial abilities.


- Identify the strategic issues - Devise an appropriate event strategy - Organize and make the event happen

Specialization, to choose from:

- Sector specialization to choose from: - Hospitality Management - Event Management - Destination Management

- Function specialization to choose from: - Business Unit Management - Digital Marketing - Revenue Management - Food and Beverage - Sports Management

11 months of professional experience in France and abroad
- 1st year: 8 to 12 weeks - April / September: Operational internship: internship 2 or 3 months in France or abroad - 1st year: 8 weeks minimum - April / September: Humacité Mission (humanitarian mission, civic or social) - 2nd year: 24 weeks - January / September: Internship « Springboard toward employment » in a company in France or abroad (at least for 6 months)

4 to 6 months of academic expatriation possible in our network of international university partners. Double degree opportunities (university Master) in addition to the Specialized MBA Management of Tourism and Services

Entry level: Bachelor’s degree or equivalent
Duration of training: 24 months
Intake: September of each academic year
Rhythm: in Paris in Sandwich Training or two semesters in La Rochelle and 6 months internship.

Key figures for La Rochelle Business School:

- 3100 students - 10028 graduates - 650 international students (32 nationalities) - 6 offices abroad (China, Morocco, Mexico, Senegal, Ukraine and Turkey) - 21 double degrees all around the world - 137 university parteners across 35 countries - 50 partner companies - 102 teachers (27% of which are international) - 160 professional lecturers - 40 student associations and clubs

Admission procedure for international Student

1/ Website Application

2/ Send the supportive documents by e-mail - motivation letter - proof of current academic level - academic reference letter (a professor must complete the model provides) - application fee: 50 euros

3/ Admission interviews are conducted by Skype. You do not need to come to France. Admission sessions take place every Tuesday. The jury is composed by of one representative of La Rochelle Business School and a representative of the business world. Motivation interview is 25 minutes (in the language of the selected training program) and the English interview lasts 10 minutes.

4/ La Rochelle Business School offers programs in French or English. Students are required to demonstrate their knowledge of these languages by including the relevant certificates.

Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
24 months
Full time
19,500 EUR
Start date Sept. 2016
France La Rochelle, Poitou-Charentes
Application deadline Request Info
End date Request Info
Duration 24 months
Price 19,500 EUR