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Become an expert in Luxury brand marketing and communication!
Focusing on understanding consumer behavior and expectations, this specialized MBA equips its graduates with managerial expertise in marketing, communication and sales performance for the Luxury industry. With the wealth of high-end products and services available in its local area - wines and spirits, Cognac, luxury yachting, real estate, luxury leather goods, tourism in the South West of France- our MBA draws upon the qualities and expertise of its local heritage, the abundance of regional luxury brand providers and their distinctly innovative business approach.
Visa and Labels:
- AACSB Accreditation (Association to Advance Collegiate Schools of Business), top 5% of the world’s business schools
Examples of courses:
Brand leadership and experiential marketing, Multi-Channel marketing and strategic distribution, Financial accounting, Strategic Financial Management, Project management, Green Business Game, Management and corporate organizational dynamics, Service company operations management, International Business Strategy, Integrated Communication & Marketing, Strategic Management of Organizations, Ethics and CSR, Sales management and business development, Interactive Marketing, Luxury Brand Management, Advertizing, promotion and sales activation, Public and Press Relations, …
12 months of professional experience in France and abroad - 1st year: 24 weeks - April / September: Operational internship in France or abroad - 2nd year: 24 weeks - January / June: Training Mission in France or abroad
Entry level: Bachelor’s degree or equivalent
Duration of training: 24 months
Intake: September of each academic year
Key figures for La Rochelle Business School:
- 3100 students - 10028 graduates - 650 international students (32 nationalities) - 6 offices abroad (China, Morocco, Mexico, Senegal, Ukraine and Turkey) - 21 double degrees all around the world - 137 university parteners across 35 countries - 50 partner companies - 102 teachers (27% of which are international) - 160 professional lecturers - 40 student associations and clubs
Admission procedure for international Student
1/ Website Application
2/ Send the supportive documents by e-mail - motivation letter - proof of current academic level - academic reference letter (a professor must complete the model provides) - application fee: 50 euros
3/ Admission interviews are conducted by Skype. You do not need to come to France. Admission sessions take place every Tuesday. The jury is composed by of one representative of La Rochelle Business School and a representative of the business world. Motivation interview is 25 minutes (in the language of the selected training program) and the English interview lasts 10 minutes.
4/ La Rochelle Business School offers programs in French or English. Students are required to demonstrate their knowledge of these languages by including the relevant certificates.