Professional MBA Marketing & Sales

WU Executive Academy

Program Description

Professional MBA Marketing & Sales

WU Executive Academy

Marketing & sales join forces

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge MBA program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence.

Immediately applicable expertise & key tools

The Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

Accreditation

  • EQUIS
  • AMBA


Target Group

  • Marketing and/or sale executives for whom an MBA is the next step in deepening and updating their knowledge.
  • Successful managers who see their future in marketing or sales and therefore seek the necessary expertise.

  • Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.

Curriculum

Business Core

  • Managing People
  • Managing Organizations
  • Competitive Analysisand Strategy
  • Data Analysisand Decision Making
  • Financial Reporting
  • Financial Management
  • Operations Management
  • Controlling
  • Marketing Management
  • Global Markets
  • Information Systems Management
  • Managerial Economics
  • Entrepreneurship and Innovation
  • Leadershi
  • Ethics and Corporate Social Responsibility

Specialization

  • Brands and Communication
  • Marketing Financials
  • Customer Relations
  • Channels
  • Personal Selling Performance
  • Marketing & Sales Lab

Master Thesis

Duration

18 months plus Master Thesis,

part-time

blocked modules of 2 - 6 days


Location

Vienna


Degree

Master of Business Administration (MBA)


Academic Director

ao. Univ.Prof. Dr. Barbara Stöttinger


Faculty

  • International lecturers from renowned academic institutions in Europe and the United States
  • Lecturers from the Vienna University of Economics and Business Administration
  • Outstanding industry experts who have set benchmarks concerning their success in their marketing and/or sales career


Language

English

This school offers programs in:
  • English
  • German


Last updated July 1, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2016
Duration
Duration
18 months
Part time
Price
Price
28,000 EUR
Information
Deadline
Start date Oct. 2016
Place
Austria Vienna
Application deadline Request Info
End date Request Info
Duration 18 months
Price 28,000 EUR