One important aspect of business management that is sometimes overlooked by inexperienced managers is the understanding of the vital role designers and engineers perform in a company and how their interplay with other aspects of a company, such as marketing, sales and finance is critical for ongoing business success and growth.
This specialist MBA pathway equips students with the knowledge, skills and expertise necessary to plan, implement and manage successful product development projects. In addition, the pathway will provide students with a sound overview of the development of new products by contextualising the product development process by linking market and technical research, commercial and social drivers, concept development, design for manufacture, production, marketing and sales.
The core modules are designed to expose participants to state of the art thinking in the key management disciplines and provide opportunity throughout to apply theory to real life management situations.
- Strategic Management
- Operations Management
- Accounting for Decision-Makers
- People and Organisations
Product Development Management students receive the following two specialist modules in addition to the common shared or "core" modules that all our MBA students undertake.
Employability & Careers
For business students who wish to become managers in the product development and manufacturing sectors, it is critical that they have an understanding of the product development process and the different technological options available for rapid product development. This specialist pathway directly addresses these issues and highlights their impact on managerial strategy.