Master of Business Administration/Master of Marketing

The University of Newcastle, GradSchool (Online)

Program Description

Master of Business Administration/Master of Marketing

The University of Newcastle, GradSchool (Online)


Are you passionate about marketing and want a strong foundation in business administration? To extend your business capabilities as well as obtain specialised marketing knowledge, the Master of Business Administration/Master of Marketing is the program for you.

Give yourself the best chance of greater career opportunities within your industry through furthering your education.

The University of Newcastle’s Master of Business Administration/Master of Marketing offers a strategically developed program that will challenge your approach to leadership, enhance your ability to think and act analytically as well as master your strategic capabilities in marketing.

Combining a core specialisation in marketing with an extended understanding of whole of business practices is highly sought after. The theory and business management principles you will acquire through the combined program will equip you for diverse real-world business situations. This knowledge will increase your value and see you fast-track to leadership, increase your salary potential and advance your career.

Our advanced online learning system provides you with the flexibility and support to study anytime, anywhere and thereby balance work, life and study. You can achieve your fully accredited Master of Business Administration/Master of Marketing at a time that suits you.

Is it for you?

Do you know exactly where you want to be in your career and recognise that postgraduate study can make it happen? To increase your business capabilities as well as obtain specialised marketing knowledge, the Master of Business Administration/Master of Marketing could be for you.

Studying the Master of Business Administration/Master of Marketing is a way of specialising your Master of Business Administration (MBA) to reach your specific career goals. The combined program can potentially present benefits in your desired area that a single MBA may not afford you.

In an increasingly competitive business world, this combined degree will provide you with fundamental business frameworks and specialised marketing expertise. Focusing on two specialised fields will enable you to aim for non-traditional MBA careers, provide you with improved salary potential and opportunity for promotions.

With a strategically based focus on business management capabilities via an integrated online learning platform, the Master of Business Administration/Master of Marketing will leverage your career potential, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding and ability to apply the advanced areas of business and marketing that are key to business success in both the public and private sectors.

Career Pathways

The University of Newcastle Master of Business Administration/Master of Marketing is an internationally recognised qualification, known for its ability to significantly increase your professional value and employability. With your enhanced leadership capabilities, business management focus and marketing specialisation, you will have a new found awareness of company culture, people, management , leadership and marketing.

Combining a core specialisation in marketing with an extended understanding of whole of business practices provides a valuable addition to the marketing specialisation. The theory and business management principles you will acquire through the combined program will equip you for diverse real-world business situations. This knowledge will increase your value and see you fast-track to leadership, increase your salary potential and advance your career.

The program’s content focuses on high level management capabilities which are transferrable to organisations of all sizes in the public, private or not-for-profit sectors, arming you with the high-level skills and knowledge to succeed in senior management roles.

Admission Requirements

There are two pathways into the Master of Business Administration/Master of Marketing.Direct entry into the Masters Program (160 units) will be available for applicants who have:

  • 3 year Bachelors Degree in the discipline; or
  • 3 year Bachelors Degree not in the discipline + 1 year relevant business experience; or
  • At least 7 years business experience, including 2 years in a management position.

Students entering via this pathway are able to complete 4 courses per trimester, and are able to complete courses in any sequence they wish, that is consistent with course prerequisites. Applicants with an Honours degree in the cognate area or equivalent relevant qualifications at level 8 or above will be given appropriate recognition of prior learning.

The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have:

  • 3 year Bachelors Degree not in the discipline; or
  • 3 year Diploma in the discipline; or
  • 3 year Diploma not in the discipline + 1 year relevant business experience; or
  • 2 year Diploma in the discipline + 2 years relevant business experience; or
  • 2 year Diploma not in the discipline + 3 years relevant business experience; or
  • At least 5 years business experience.

Students entering via this pathway will be required to:

  • Complete the Graduate Certificate over a minimum of two trimesters (typically 20 units per trimester); and
  • Successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.
  • Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program.

Minimum English Language Proficiency Requirements

Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy at http://www.newcastle.edu.au/about-uon/governance-and-leadership/policy-library/document?RecordNumber=D15/15438

This school offers programs in:
  • English


Last updated April 10, 2016
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Start date May 2017
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Australia Newcastle, New South Wales
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Australia Sydney, New South Wales
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