Master of Business Administration - Marketing
The Marketing specialization will move you beyond the fundamentals, emphasizing marketing management and marketing research. You will explore the importance of market research and learn how to examine consumer metrics, such as age, gender, cultural background and buying patterns, in order to plan and execute targeted marketing plans. You will also examine industry laws, professional ethics, sales leadership, customer relations and product management. Before completing the program, you will develop a major research project addressing a field-specific area of concern and a viable way to address the issue. As a graduate, you might find career opportunities in both for-profit and non-profit sectors at the management and director level in marketing, sales, advertising, corporate communications, events or public relations.
If there’s one thing we’ve learned about our students, it’s that they are motivated and ambitious—but they are also busy! At Northcentral University, we’ve designed our education experience to work with you, not against you, so you can achieve your academic goals without sacrificing the quality, flexibility and support you need to be successful.
• Regionally Accredited
• No Physical Residency Requirements
• One-to-One Teaching
• 100% Doctoral Faculty
• Flexibility of Online Learning
• University Resources
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Last updated July 2, 2015