MBA in Sales Channel Management and International Trade

Synergy University Business School

Program Description

MBA in Sales Channel Management and International Trade

Synergy University Business School

MBA in Sales Channel Management and International Trade

Residential: 1 week every 6 months, in Singapore.

The International MBA in Sales Channel Management and International Trade is developed for sales professionals who want to build international career and join multinational corporations.

This programme aims to improve the effectiveness of students’ skills in international operations, market entry and development strategies, sales strategies and leadership, sales skills and interaction with customers; and to simultaneously build and drive indirect sales via channels. Students will be able to create a sales strategy for direct sales, indirect sales strategy or  channel strategy as well as create partner programs and trade agreements. Students will also get exposure to international operations strategy and legal issues in international trade. 

The curriculum delivers the following topics:

  • How to setup and manage a global organization
  • How to plan to do an international business in various countries/ markets
  • How to enter a particular market (market entry strategy)
  • How to work with local governments, regulatory issues, customs, special incentive zones and regional trade alliances
  • How to execute your strategies and plans for international trade
  • How to build a direct sales strategy
  • How to build an indirect sales or channel strategy

Students learn this elective via 12 core and specialized modules to build the foundation of in this area for over 3 terms.

Core Modules

1st Term

(Week 1 to Week 22)

  • Operations and Value Chain Management
  • Microeconomics and Managerial economics
  • Residential Module 1  (week 10)
  • Managing People
  • Managing Finance
  • Residential Module 2 (week 21) 

2nd Term

(Week 23  to Week 51)

  • Research Methodology
  • Marketing
  • Residential module 3  (week 36)
  • Global Economics (Macroeconomics)
  • Innovation and Entrepreneurship

Residential module 4  (week 51) 

3rd Term

  • (Week 52  to Week 75)
  • Responsible Management
  • Change Management
  • Residential Module 5  (week 63)
  • International Business
  • Strategic Management
  • Residential Module 6  (week 75)

*Residential modules will be conducted on weekends as weekend lecturers.

Specialized Module

Driving global sales in the most efficient and cost-effective manner is a goal for most businesses, big or small. The specialized module of Sales Channel Management and International Trade helps students in creating global partner strategies, partner incentives, creating a cost-effective partner channel program and driving indirect sales through partners. This specialized module will also teach students how to craft various types of partner relationships: 2-tier Distribution, 1-tier Reseller, agent relationships as well as partner incentives, sales models and legal agreements to facilitate international trade.

Our academic leader on this specialization, Shiva Venkatraman, has been in leadership roles heading sales, channels, operations and project management functions in startups and large organizations across US, Europe, India and Singapore.

The curriculum delivers the following topics:

  • How to build a partner program and incentives
  • Legal issues in International Trade
  • Global Operations Strategy and Issues

Students should do their final thesis work to develop a business strategy of a business and the execution of the plan for international trade.

Duration & Price
This course is Online & Campus Combined
Start Date
Start date
Sept. 2017
24 months
Full time
12,000 USD
Start date Sept. 2017
Russia Moscow
Application deadline Request Info
End date Request Info
Duration 24 months
Price 12,000 USD
(+ 2000 USD for the specialized program)