Media is everywhere today and the positive reputation of an organization is one of its most important assets. From crisis management to social responsibility to brand promotion, sending out the right message is germane to a company’s management of their reputation. Today, corporations are expected to offer more than just products and services, they must also act as market leaders and demonstrate ethical business practices. People with an in-depth understanding of the importance of reputation as well as the skills to implement a coherent strategy that will illustrate these traits to the general public are in high demand across all sectors.
Duration: Three terms
Credits: 72 ECTS/57 CH
Start Dates: October, January, March
Locations: Barcelona, Geneva, Montreux
Teaching Language: English
Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.
Dual Degrees: When studying a graduate degree at European Business School you can also obtain a second master’s degree from Nichols College in Massachusetts.
Career Counseling: EU has departments on each campus to help students find jobs in their field of study.
Admission Requirements: Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.
Admission period: Year round.
Reputation management graduates leave EU with a diverse skill set that will prepare them to protect and defend the reputation of their organization.
Typical areas within organizations and roles that a student with a Reputation Management MBA can aspire to are those linked to:
- the strategic management of communications
- organizational reputation
- public relations
- crisis management
Applications are considered on a rolling basis, applicants are evaluated on the strength of their applications as a whole and consideration is given to the students’ qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and other personal experiences.
Application & Document Details
Arrange to have your accredited college/university and transcripts sent to the EU Admissions Department at your preferred campus. Transcripts are considered official if they bear an official university stamp and the signature of the dean. Academic transcripts should include the university’s contact information. Records must list the subjects taken, grades earned or examination results in each subject and include certificates or diplomas. If the documents are not in English, they must have a certified English translation accompanying them.
Submit two letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. If you have been out of the academic world for a while, please submit two letters from your direct bosses who are familiar with your work ethic, ability and leadership skills. Any letter not written in English must be accompanied by a certified English translation. We recommend the use of the Personal Potential Index tool (PPI).
Write an essay or record a 1-2 minute video essay* to be included in your application package that will help the EU Admissions Committee become acquainted with you, understand your motivation to attend EU and determine how well you can express yourself. The essay should be on one of the following topics:
- Tell us about the most challenging team experience you have had to date. What role did you play? What did you learn?
- Please describe a personal failure that has impacted on your life and what you learned from it.
- What achievement are you most proud of (studies, sports, professional life, etc.)?
- If you could imagine an entirely different life from the one you lead, how would you want it to be?
- Each of us has been influenced by people, events and situations in our lives. How have these influences shaped who you are today?
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Last updated June 10, 2016