MBA in International Business and Marketing

University of Dubai

Program Description

MBA in International Business and Marketing

University of Dubai

MBA in International Business and Marketing

At the end of this program, students will be able to:

  • Apply marketing techniques on various business processes in the UAE and in international firms.
  • Analyze marketing strategies to meet the needs of firms operating in the UAE and internationally.
  • Use knowledge and skills developed to add value to the firms in the UAE/MENA region.


The courses under this concentration are as below:


Global Logistics & Transportation Management

The course focuses on the importance of International Supply Chain Management (SCM). The coverage includes an over view of international logistics, global strategy for Logistics & SCM, structuring the global supply chain, international sourcing & distribution, role of ports & airports in international product movement, economics of international air & ocean carriers, freight forwarding industry, security & risk management for international supply chain.



Course Objectives (CO):


Upon completion of this course, students should be able to:

   1. Review international logistics practices and co-ordination

   2. Develop capacity to analyze warehousing, material handling and packaging activities of UAE/GCC companies.

   3. Evaluate importance of international SCM for firms’ operations.



Course Learning Outcomes (CLO):


Upon completion of this course, students should be able to demonstrate the following outcomes:

   1. Conduct network design Of UAE/GCC international Supply Chain (SC) Companies

   2. Compare the information needed by these companies to coordinate international logistic operation

   3. Evaluate strategic alternatives for global logistics companies

   4. Analyze Inventory, warehousing, material handling & packaging activities of these companies.

   5. Develop intermodal logistics solutions in the context of the UAE/GCC



Action Research / Work-based Project

The purpose is to provide applied learning experience through action- research/work-based project (ARP/WBP) in the organization. The course allows participants to draw on knowledge and comprehension of management issues gained in the previous courses.

The course also provides an important link between the organization and the UD. As such, the ARP/WBP should reflect a need of the organization while meeting the perceived needs and interests of the individual students. Thus, the student is required to develop an action-oriented management report. The ARP/WBP report must be of a rigorous academic/ professional standard.



Course Objective (CO):


Upon completion of this course, students should be able to:

   1. Equip the students with practical background experiences in an organization setting.

   2. Develop competence in the application of management theory, skills and attitudes, by requiring students to undertake a project via action research.



Course Learning Outcomes (CLO):


Upon completion of this course, students should be able to demonstrate the following outcomes:

   1. Analyze the data they collect for their project, so that they can draw justifiable and useful conclusions from it.

   2. Critically evaluate their project.

   3. Use skills to “sell” their recommendations to organizations for effective implementation.



Managing International Business

The course introduces graduate level business students to the numerous challenges associated with managing multinational corporations (MNCs). Components of the course include: MNCs motivations and mentalities; environmental challenges associated with the increasingly global nature of the world economy; strategic and competitive challenges; strategic collaboration and alliances between MNCs; organizational challenges for MNCs.



Course Objective (CO):


Upon completion of this course, students should be able to:

   1. Analyze the environment to conduct international business.

   2. Evaluate issues related to strategic Management of these firms.



Course Learning Outcomes (CLO):


Upon completion of this course, students should be able to demonstrate the following outcomes:

   1. Develop an understanding of the interrelationships between/among businesses that have significant operations crossing international borders.

   2. Evaluate the significance of multinational business strategies and theories.

   3. Integrate functional business strategies with the international /multinational business process.

   4. Analyze the strengths / weaknesses of a corporate entity relative to international/multinational business operations

   5. Examine the changes business environments of corporations and evaluate how international/multinational business will accelerate these changes.


Marketing Analysis and Communication

The course focuses on the patterns of trade/comparative advantage in the arena of international trade, to help make decisions in today’s global economy. Topical coverage includes Evaluating market competitiveness, Tactical Analysis of product and services, Tactical Analysis of price, Tactical Analysis of distribution and Economic Value Analysis.



Course Objectives (CO):


Upon completion of this course, students should be able to:

   1. Analyze decision making at the country level with emphasis on constraints implied for individual firms.

   2. Evaluate decisions faced by companies themselves as they participate in the international economy.



Course Learning Outcomes (CLO):


Upon completion of this course, students should be able to demonstrate the following outcomes (With linkage to CO):

   1. Identify the market analysis framework.

   2. Evaluate competitiveness of market

   3. Analyze product, service, price, communication, and distribution.

   4. Use the economic value analysis to the UAE/GCC/MENA environment.




International Marketing Strategies

The course provides challenging experiences in international marketing through a simulated regional operation of manufacturing and marketing of a fast moving consumer product. Topical coverage includes market selection, management of global communication, managing supply chain and distribution, global pricing and sales force managed.



Course Objectives (CO):


Upon completion of this course, students should be able to:

   1. Develop ability to prepare and implement international marketing strategies.

   2. Evaluate role of marketing in product development.



Course Learning Outcomes (CLO):


Upon completion of this course, students should be able to demonstrate the following outcomes:

   1. Analyze the global marketing environment in which some UAE/GCC companies aprticipate.

   2. Develop global marketing strategies.

   3. Execute global marketing operations

   4. Implement strategies in real world situation through cases & simulation

Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
Full time
Price
Price
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Deadline
Start date Sept. 2016
Place
United Arab Emirates Dubai
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