Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening a new MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment.
CAREER AND JOB OPPORTUNITIES:
EXPORT BUSINESS MANAGER, INTERNATIONAL PRODUCT MANAGER, INTERNATIONAL MARKETING ANALYST, INTERNATIONAL TRADER
Clever marketing drives profit, product longevity, and brand loyalty: everything companies are looking for. As most of the business players look at taking their brands into new markets and channels, International MBA in Business & Marketing explores marketing on a global scale.
This program provides you valuable general skills in management and strategy. The participants will be trained with specialized skills in market research, branding, consumer behavior, sales, and new product development. This combined business and marketing education prepares participants for various careers that go beyond functional marketing.
Activities you can join: in retail, fashion, technology, branding, financial services, consumer goods, sustainable development.
The e-Commerce digital trend aims to look at the changes happening in terms of e-Commerce in the digital era. It is absolutely crucial to identify how consumers are making use of online tools to purchase travel related products and services and relate that back to what organizations should do in terms of making use of the power of e-Commerce. This course presents theory and practices to get familiar with the latest trends in an e-Marketing strategy. We first introduce an up to-date presentation of the market trends before presenting the different types of consumer behaviors. We conclude by creating a responsive website dedicated to promote another website by creating a campaign using Internet tools. The main objective of this course is to familiarize the learner with the latest trends in e-Marketing and e-Commerce by reading, writing and implementing skills and tools used in the industry.
The learner will need to create several accounts on social media platforms, curation platforms and other necessary websites. A familiar use of Internet is necessary, as some knowledge in HTML and graphic software’s in order to create interesting visuals for the website as well as for the advertising campaign.
- International marketing
- International trade
- International environment
- Export market entry strategies
- Export entry modes
- Strategic options of the company in the international markets
- Market research at an international level
- International policy of the product
- Pricing policy
- Direction of international sales
- International communication
- International marketing planning
- Organization, coordination and control of international marketing
- Ethical and social aspects
This school offers programs in: