Colorado Tech Online's Master of Business Administration (MBA) with a concentration in Marketing is designed to instill students with an industry-current understanding of the functional aspects of business and to help them cultivate the visionary abilities that innovation requires.
Courses are taught by instructors who have professional experience in the exciting and ever-expanding field of marketing. Students will have opportunities to absorb first-hand knowledge and meaningful perspectives that they can apply to their own professional objectives and strategies.
The emphasis of this program is on preparing students to develop and use skills in marketing research methodologies, e-marketing and customer relationship management. Students will also learn how to adapt marketing strategies to international and global levels. This is a career-focused MBA program designed to help students learn real-world skills like developing marketing plans and creating surveys.
The focus of the program is to help prepare students to pursue career opportunities in Brand Management, Commercial Marketing, Business Development, Marketing Communications (IMC), Marketing Program Management and many other in-demand fields.
Courses are taught via Colorado Tech Online's revolutionary CLIMB™ Learning System and include:
- Marketing Research Methods
- Marketing in the Digital Age
- International Marketing
Professional Certificates Included in This Degree Program
You can also earn two Professional Certificates as they work towards the completion of the MBA with a concentration in Marketing. These résumé-enhancing certificates are built into the degree program without adding any additional courses or cost.
Leaders in marketing need the skills to make effective decisions to gain competitive advantage. Creating strategic marketing plans requires sufficient research, analysis of data, and integration of technology. Marketing managers also need to understand the particular opportunities and risks in international marketing. These are the skills addressed in the marketing management certificate.
Designed for individuals with a limited business background, this certificate provides an understanding of accounting, economics, finance and statistics to prepare you to interpret vital business information and make effective decisions. You will gain practical business administration skills that can be applied toward an MBA degree.