MBA Luxury Branding

LINK Paris

Program Description

MBA Luxury Branding

LINK Paris

LINK Paris’ MBAs are innovating because they are unique and built on the professional realities which luxury companies in France and in the world encounter everyday. As a follow-up for LINK Paris’ Bachelor’s degree, practical experience and language are central to the MBA programs. All of the classes are given in English. Simultaneously, LINK Paris MBA students are to choose 3 foreign languages, including French for foreign students.

LINK Paris MBAs are part of global thinking, with international insight on luxury-related challenges, both complex and growing. Academic thoroughness and field experience valuation place LINK Paris MBAs at the highest level of excellence on the market.

Objective

This program enables students to familiarize themselves with management techniques from the luxury world. Brands are the capital of luxury companies and therefore find themselves at the centre of attention for companies, which work on their marketing plans, communication, legal and management issues, in France and in the world.

Course

The course is composed of fundamental group classes and specialization classes in case studies and individual classes, in which each student makes progress at his own pace, with the support of his/her teacher.

Program

Fundamental classes

  • Marketing techniques
  • Brand identity
  • Brand management
  • Brand semiotics
  • Design strategy
  • Brand protection
  • Using the brand as a relation
  • Consumer psychology

Specialization classes

  • Luxury counter-marketing
  • Luxury identity
  • Luxury brands
  • Luxury words
  • Luxury Design
  • Luxury DPI
  • The emotional link
  • Luxury/psychology

Internship

Mandatory 3-month internship in the student’s chosen country, materialized by an internship convention, and an internship report.

Languages

Mandatory learning/improvement of 3 languages during the course, including French.

This school offers programs in:
  • English
  • French


Last updated February 3, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept., 2016
Duration
Duration
1 year
Full time
Price
Price
8,150 EUR
Information
Deadline
Start date Sept., 2016
Place
France Paris, Ile-de-France
Application deadline Request Info
End date Request Info
Duration 1 year
Price 8,150 EUR