MBA -- Luxury Brand Marketing and International Marketing
Once the preserve of a privileged few, luxury is now accessible to most people and is present in all fields that deal with beauty and entertainment, as well as cars, fashion and restaurants. As heir to a longstanding tradition, France holds the first place on the international market of luxury goods. The immense potentialities of this sector on the economic plane goes hand in hand with the fierce competition – present and to come – involving the prestigious brands and the large groups.
Young managers who wish to succeed in this field must master the art of marketing and its specific applications to the international distribution of luxury products.
Created by CARTIER in 1990, the Institut Supérieur du Marketing du Luxe offers to students and young professionals specialised MBA courses in LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENT.
This training is the key to the discovery, understanding and mastery of the secrets and techniques of the world of luxury.
The Aims of the Institute (Institut Supérieur de Marketing du Luxe)
-- To constitute a pool of young managers who are eminently creative and passionate about luxury
-- To mastermind a benchmark international centre for global research and reference studies on luxury.
-- To convey to the students the general knowledge that is indispensable in this field of activity.
-- To constitute a stepping stone giving access to the different enterprises (through case studies, meetings with men and women with a practical background, professionals, prominent figures in the fields of art, politics, literature, journalism, radio and television, creation, industry...).
Who Can Apply
- Students having completed 4/5 years higher studies, in any field
- Young professionals wishing to specialise in the world of luxury
- Young people planning to launch into the luxury goods business
Admission to the "Institut Supérieur de Marketing du Luxe" -A four-step procedure
- Application forms
- Interview of individual candidates by a board of professionals involved in the luxury business
- Written test on general knowledge
- Written and oral tests in English
* Annual fees for the year 2007/2008 amount to 10.200€ (study tours and seminars included)