International MBA

INSA Business, Marketing & Communication School

Program Description

International MBA

INSA Business, Marketing & Communication School

International MBA

MBA students embark on an exciting study in various business-related subjects, at the same time as they develop strong executive and leadership skills in order to succeed at executive level. They learn how to make beneficial decisions through an accurate analysis of the golbal market, operating systems, budget management and strategic planning.

Timetable Mon to Thu 19 to 22h

Dates: Oct 2013 - Jul 2014

Price 7200€


Syllabus

  •     Company Policy and General Management Strategy
  •     Strategies and Policies in the Marketing Management
  •     Economic Control and Optimization of results
  •     Commercial Management Organization of Networks
  •     Management Skills
  •     Economic Analysis of Managerial Decisions
  •     Financial Management
  •     Company Evaluation
  •     Globalization and Internationalization of Markets
  •     Management Ethics and Social Corporate Responsability
  •     Branding, the management of the value of a brand
  •     Product Manager
  •     Sales Forecasts
  •     Products and Branding Positioning Strategy
  •     Production Management, Quality, Logistics and distribution of the product.
  •     Trade Fairs, Conventions, Congresses
  •     Customer Marketing
  •     Marketing in industrial companies and services
  •     Application of Marketing 2.0 in the company
  •     Optimization of product margins
  •     The social issues
  •     Judicial and Fiscal Treatment of Managerial Activities
  •     Technological Innovation in Companies
  •     Balance Scorecard: design of management strategies
  •     Final Project: Strategic Business Plan
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
1 year
Full time
Price
Price
7,200 EUR
Information
Deadline
Start date Sept. 2016
Place
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration 1 year
Price 7,200 EUR