Dual Degree MBA / MS Marketing

Walsh College

Program Description

Dual Degree MBA / MS Marketing

Walsh College

Dual Master of Business Administration (MBA) and Master of Science in Marketing (MSMKT)

The Walsh Dual MBA.MKT emphasizes the decision-making and developing systematic approaches to solving complex problems through the MBA program with the Master of Science in Marketing program’s emphasis on data-driven brand management.

The Dual MBA.MKT consists of 21 courses for 60 credits.

Required Courses (21 courses, 60 credits)

  • COM 510 Communication and Success Strategies (3 cr)*
  • QM 520 Business Analytics (3 cr)*
  • MGT 501 Management (3 cr)
  • ACC 510 Financial & Managerial Accounting (3 cr)
  • MKT 550 Marketing Fundamentals (3 cr)
  • FIN 510 Financial Management (3 cr)
  • MKT 554 Marketing Management (2 cr)
  • COM 515 Professional Communications (1 cr)
  • MGT 565 Operations Management (3 cr)
  • IT 520 Information Technology (3 cr)
  • FIN 515 Financial Markets (3 cr)
  • BL 556 Business Law (3 cr)
  • ECN 523 Global Economics (3 cr)
  • MGT 670 Strategy (3 cr)
  • MGT 680 Capstone Course (3 cr)
  • MKT 560 Brand Management (3 cr)
  • MKT 541 Public Relations Strategies (3 cr)
  • MKT 542 Consumer Insights (3 cr)
  • MKT 543 Creativity and Innovation (3 cr)
  • MKT 551 Consumer Behavior (3 cr)
  • MKT 588 Professional Internship/Consulting Project (3 cr)

*Both graduate gateway courses (COM 510 and QM 520) must be completed with a “B” (3.000) or higher to continue on in the program. A minimum cumulative GPA of 3.000 must be earned while in residence. All other courses must be completed with a “C” (2.000) or higher.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
Full time
Price
Price
Information
Deadline
Start date Sept. 2016
Place
USA Troy, Michigan
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